UX/UI DESIGN
Tourvacationstogo.com
This website redesign pitch project was done while taking boot camp at Interaction Design Foundation.
VacationsToGo - was established in 1984 and is a travel brand, offering a vast selection of guided tours as well as river and expedition cruises and independent vacations. Their selections of world known tour companies, up to 50% discounts on travel and no fee service, make it very attractive for their customers.
Logo redesign
Logo needed a redesign as well to look more modern and show that you customer can travel around the world. I made it white in color, so it could be used on different backgrounds.
Old website
Objectives
Improve overall site look and feel, architecture and navigation, information placement and create a more user-friendly product, for easier browsing and better experience.
Decrease bounce rate to a healthy number through stronger content strategy and engaging inter-site navigation.
Engage people to buy through website and not only calling customer service.
Make travel return policies more available to the users.
I tested this website with group of people on facebook and these results i got after they used this website.
Good features about company
1. Last minute travel
2. Lowest prices
3. No booking fee
4. Award-winning service
5. Large selection of tours and companies
7. Vacations To Go is the world’s largest seller of cruises and river cruises and is among the largest sellers of escorted tours, resort packages and African safaris
Problem statement
1. Old, boring interface and logo
2. Hard to find deals from the very long list of tour companies with discounts
3. A lot of times people call customer service and not buying through website
4. Lately bad customer service and reviews due to Covid19 travel returns
5. Customers do not understand that refund will be given by tour company and not by tourvacationstogo.com
6. Hard to find links to cruises and it is different website
7. No sign up or login buttons on the top. Only my account button
Read reviews for vacationstogo.com and find out what people were confused and not happy with trip returns and customer service. Used semrush.com to get some competitive data about the company and its web presence.
semrush.com data
Tourvacationstogo.com has 48.6K visits, unique visitors 30.4K, bounce rate 40.64%
Tourradar.com has 107M visits,Unique Visitors 1.1M, bounce rate 58.58%
User personas
The travel age groups for these companies are varied and it could be only adults from 18 to 80 years old or families with children, it depends on the trip and the way they want to travel.
I created 3 persona's. One is a person around 50 years old, a young woman and an older couple. They all enjoy different vacation types and have different lifestyles.
Competitive analysis
I researched a few travel websites and looked at how they present information, what they offer to the customers.
Used analytic applications to see data about company and it competition.
Site map
I wanted to improve this website sitemap and navigation so it will be better accessible by users. I grouped information in navigation by travel style, destinations, deals and travel information, so information about return policies, travel insurance and more is available right on the top in navigation and not in the footer of the website.
Navigation also has about us, my account and favorite buttons.
User flow
This user flow shows how users will get from the home page, using form to define trip details, to the check out page.
In the middle of the flow, there is a page asking users to register or log in to their account.
Low-fidelity wireframes
Vacations to go need help with visitors finding relevant content quickly and effortlessly.
The biggest challenge was implementing the right combination of galleries, featured content, filters and good navigation, while still thinking about purpose and branding for new pages. User experience is dramatically improved through intuitive search capabilities and related content recommendations.
High-fidelity wireframes
By using a lot of travel related images on pages, it increased look and feel for website. It changed from being only words and not attractive interface to more inviting, excited, want to go now and travel interface with different easy to find sections and information.
