CITI BANK thank you cards
PROBLEM:
Citi Bank and partners could not attract enough customers to sign up for "Thank You Cards" with 2, 3, 4, 5 times points offer. They wanted to create responsive landing pages, where new and existing customers will come after receiving direct mail offer.
SOLUTION:
To bring this message across, I emphasized variable points offer on the pages and used images of people in action, which show how people will spend money after they get "Thank You" points. Used Citi and Hilton branding colors, type and brand images.
